![]() ![]() Premium pricing is “a response to that and an attempt to capture more revenue for the artist.”īeyoncé called out by Monica Lewinsky: 'Partition' lyric flagged after ableism controversy So just how pricey were those Bruce Springsteen tickets? But those vanished in part because of lobbying by resellers. ![]() “This is the moment when artists want to go out and support themselves and their crews and the people who work for them, so they want market prices for those great seats,” says Dean Budnick, co-author of “Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped.”ĭecades ago, many states had stringent if rarely enforced anti-scalping laws, Budnick says. Currently, artists such as The Weeknd, Alicia Keys and Carrie Underwood also are offering their best seats – often dubbed Platinum Tickets – through this variable pricing system. Over the years, top acts such as Taylor Swift, Drake, Paul McCartney, Ye and Harry Styles have embraced dynamic pricing. When it comes to dynamic pricing, “it’s important to remember that it’s the artist telling Ticketmaster this is what they want to do, not the other way around,” Lefsetz says.Īnd many have been doing just that. ![]() 'Worst moment in my career': Adele dishes on postponed Vegas residency Who's to blame for dynamic pricing: Ticketmaster or your favorite artist? “The only way to get around this is to try and tie each ticket to a specific fan with no transfers allowed.” “Fans need to wake up to the fact that sometimes that is what those best seats are worth,” says Bob Lefsetz, a music-industry analyst at The Lefsetz Letter. The aim was to keep tickets from being siphoned off onto secondary market platforms such as StubHub, providing more of that revenue for the artists, venues and ticket providers. Happy 80th, Paul! Bruce Springsteen joins Paul McCartney for birthday surprise during New Jersey show What is dynamic ticket pricing?īack in 2011, Ticketmaster, the industry’s dominant – many would say, monopolistic – purveyor of event tickets, announced it would begin adjusting prices based on consumer demand. But there are still ways to get a good deal and even lobby for change. With the fall concert season upon us and crowds still starved for a live experience, expect dynamic pricing to impact the best seats. Well, keep those wallets cracked open, music fans. (It's not the same thing as Adele's $40,000 tickets, which resulted from resellers scooping up the best seats.) What was to blame? In two words: dynamic pricing, the same algorithm-controlled, supply-and-demand phenomenon responsible for your Uber ride across town or plane ticket to see Grandma suddenly costing more. After a six-year Boss tour drought, tickets went on sale, and fans suddenly found themselves staring at $4,000 price tags. You may have heard of the Great Bruce Springsteen Ticket Debacle. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |